Welcome!
My name is Jeanne Jacullo. I am a Marketing professional living in New York City with a retail background. Currently I’m doing all things beauty at The Hut Group, leading large scale, fast paced Partnership Marketing campaigns. I love building strong, compelling brand narratives and implementing strategic marketing initiatives. Take a peek below to see everything I’ve been up to!
Work Experience
The Hut Group, New York, NY
March 2021-Present
Partnerships Marketing Manager
Manage all partnership marketing relationships for Dermstore.com and SkinStore.com
Create and pitch Commercial Marketing opportunities for partner brands, generating over three million in vendor income for The Hut Group in 2021
Build strategic Marketing campaigns for partner brands to drive individualized business goals while aligning with overall business strategy
Lead cross-functional work to execute campaigns with all marketing channel teams and creative team
Monitor campaign success, including ongoing, competitor and retrospective analysis
Macy’s, New York, NY
July 2017-February 2021
Associate Manager, Marketing Strategy
April 2019 — Present
Build strategy for Macy’s national B2C marketing campaigns
Ensure alignment and execution of campaign strategy across marketing assets—digital and print
Lead company-wide Macy’s Sustainable Product Marketing—working closely with executive leadership within Corporate Communications, Creative and Digital teams
Measure campaign success, including ongoing, competitor and retrospective analysis
Report and track latest industry trends
Product Assistant, Charter Club Sweaters
July 2017 — March 2019
Developed Macy’s private label sweaters across multiple categories
Responsible for conceptualizing, sourcing, producing, selling, and marketing product
Performed weekly sales analysis, forming the foundation for future development
Worked with brand marketing department to determine strongest product for campaigns
Internship & Other Relevant Experience
Macy's, New York, NY: Product Development Intern
June 2016-August 2016
Worked in Macy’s Merchandising Group on development of private labels
Worked closely with company PR and Social Media teams
OperationsInc, Norwalk, CT: Marketing Intern
July 2015-August 2015
Planned events for client engagement programs and Job Fairs
Entered Salesforce data and logged client interactions
Love Your Melon, South Bend IN: Campus Brand Ambassador
August 2015-May 2017
Designed social media content and planned campus engagement events
Worked with local hospitals to organize donation visits
Student International Business Council: project lead
August 2015-May 2016
Worked with Google AdWords at Chicago HQ
Designed lasting business models for orphanage in Honduras, Montaña de Lus
Education
University of Notre Dame, 2017
BA, Marketing, Concentration in Theology
Skills
Microsoft Suite
Google Suite
Adobe Illustrator
Outside of Work…
I love running, hiking, reading, baking, and exploring everything New York City has to offer. Catch me on the weekends trying a new workout class or bopping around on the ferry (I love the ferry).
